Creative Business – 10 Lessons to Help You Build a Business Your Way

How can you run a business, get the financials right and be creative – all at the same time?

This is a management guide for small business and creative entrepreneurs. This book attacks and reformulates ten of the most common myths about how to build and run a business. You have heard many of them… “maximize profit”, “never say no”, “focus on your core product”. But in most cases other strategies would work better for you.

Anyone who is thinking about starting up or investing in a small business can learn something from this book – but the illustrative case studies are based on interviews with organizations working with music, books, media, design, festivals and fashion.

Full book available online

The whole book is available online, under a Creative Commons License (see Attribution Non-Commercial 2.0).

This means that you can not only read the book for free, but also copy, modify and distribute it as long as you follow the above license terms.

Why is free online?

• Because we like to try-before-we-buy ourselves
• Because we rather see that you learn something, even if you are short on cash

However, if you like what we do, please buy the paperbook or e-book, so we can help creative businesses create more great works of art and design – while they make enough money to survive.